About Us

Our history began in 1974 when our Chairman, Mr. Winata Hadi Santoso, joined the family business and was immediately commissioned to head the new Jakarta office. By 1979, the Jakarta branch had rooted its core competence in the distribution of Basic Chemicals and lead the company in revenue, which prompted the management to soon after move the group headquarter to Jakarta. In light of this vast contribution, Mr. Winata Hadi Santoso was then promoted to the post of General Manager, and then as a member of the Board of Directors. 

In 1984 the company took the name PT. Panca Kusuma Aneka Kimia, which was later on changed to PT. Panca Kusuma Raya in 2006 alongside growing drives to diversify its business portfolio. Today, this diversification strategy has expanded the company's product range to include Fabric Dyes, Minerals, Specialty Chemicals, Industrial Equipment (FRP), and Logistic Services.

With close to four decades of experience in the industrial sector, we have grown to become one of Indonesia’s trusted Industrial partner serving multiple industries. Our domestic and international networks allows us to connect global manufacturers with over 500 end-users nationwide within the agricultural, ceramics, chemicals, consumer & home care, food & beverages, metal treatment, pharmaceutical, paint & coating, pulp & paper, rubber, textile & fabrics, and other sectors.

Vision Mission & Value


To become an integrated industrial business partner who leads in market share.


To be actively involved in the national industrial development to benefit the environment and society.

Corporate Value

  • We value Godliness and Humanism and believe that they will inspire and nurture Excellence.
  • We value Teamwork and Unity and believe that it will produce optimum Performance.
  • We value Responsibility as a privilege and believe that it will lead to optimum Capacity Building.
  • We value Integrity leading to Trust and believe that it will be the core component to a Sustainable Success and Achievement.
  • We value all of our stakeholders as a member of our Family.

Message from CEO


Founded in 1973 as a traditional general trading companies for packaging and chemicals, today we have grown to a modern industrial chemicals and equipment distribution company. Moving forward, we embark on a new challenge to transform ourselves to be a nationally integrated supply chain management company.

We see opportunity developments to grow our commercial business exponentially and nationally, then to further extending our business scope to include operations in the logistics, manufacturing, infrastructure development and management, and technology sectors. Integrated synergy between these five sectors will deliver both unique and sustainable added values for our stakeholders and contribute to Indonesia's national sustainability and prosperity.

As we continue to grow and fulfill our mission, we must never forget these values: seeking sustainability in all of our business conducts, be courageous in all matters, always practicing and applying intelligent business processes and innovations, continuously developing our people and recognizing them as our most valueable assets, and finally to be excellent in all aspects of our business.

Our commitment to our business partners are to always add value by offering the right deals, right processes, right people, right technology, and be present nationally for them. Today our young and vibrant leadership crew and operations teams are comitted to deliver the best service experience to all of our customer segments served.

Eric Johanes

Corporate Timeline


Company Structure






PT. PANCA KUSUMA RAYA identifies its capability to provide a stable and efficient supply chain of industrial raw and process chemicals as the most critical measurement indicator of our core capability in delivering quality. Hence, we are committed to growing our distribution facilities in support of this performance goal.


PT. PANCA KUSUMA RAYA believes that consistency in all of our achieved performance level leads to reliability and credibility which is an integral component of quality. Hence, we are committed to developing excellent system, people, and culture in support of this performance goal.


PT. PANCA KUSUMA RAYA concludes that to deliver value as the preferred supplier/distributor we need to be continuously sensitive and develop good communication with both our principals and customers to understand them and meet their current (and future) requirements and expectations. Continuous improvement will be the desired performance goal. 



We recognize Material Safety Data Sheet (MSDS) as a straightforward fact sheets that summarize all important health, safety and environmental information relevant to all industrial raw materials.


We are committed to protecting the environment through safe handling of all products.


The safety of all our business partners, employees, and community is our priority. PT. PANCA KUSUMA RAYA delivers products and services that support our business partners both today and tomorrow. As a matter of policy, we strive to handle and transport our products in a safe, injury free, and environmentally responsible manner. Furthermore, we also work with our customers, carriers and suppliers, to encourage them to pay significant attention to all environmental, health and safety issues. We place a high priority on the protection of our employees, the public, and the environment.

We demonstrate our values by our actions and we conduct our business in an ethical way adhering to the following principles:

  • Maintaining timely information that serves to improve understanding about the safe handling of all products.
  • Ensuring that all of our suppliers adhere to the generally accepted packing material and process to ensure safe handling of all products.

Ensuring that all of our transporting vehicles and partners adheres to the generally accepted standards to ensure safe transport of all products.

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